Health Affairs Blog: Susan DeVore: Health care is personal, especially when it comes to caring for someone as they approach death. However, half of Americans feel they have too little control over end-of-life medical decisions. As the industry moves toward a more holistic approach to care delivery, health care organizations are beginning to rethink how they treat patients and starting to embed end-of-life care plans into the overall approach earlier on, sometimes before people even become ill. In a recent report on end-of-life care by the Aspen Health Strategy Group, several principles are discussed that take a broader view around caring for seriously ill patients, helping to ensure that care is sensitive, aligned with patient and family wishes, and always working toward enhanced quality of life. One of the top recommendations in the report to achieving that end is increasing emphasis on palliative care.