Premier Inc. (NASDAQ: PINC) is rebranding its technology platform to further emphasize a hyper-focus on artificial intelligence and machine learning capabilities.
The platform, now known as PINC AI, involves three areas — clinical intelligence, such as real-time surveillance, decision support, research development and performance improvement consulting; margin improvement services, such as workforce management and integrated financial reporting; and support to drive value-based care, such as benchmarking, physician enterprise technologies and collaboratives.
Michael Alkire, CEO at Premier, said the PINC AI brand will highlight how the firm is accelerating its innovation.
"The whole goal is to have people truly understand some of the remarkable technology capability that we have within the organization. That sometimes gets overwhelmed by the bigger (Premier) brand," Alkire said.